Investor Relations
Investment Opportunity in Africa's Premier Sports Entertainment Platform
Investment Opportunity
Naija Ninja Warrior represents a unique opportunity to invest in Africa's first ninja competition franchise. With a proven global format, massive youth demographic, and first-mover advantage, we're positioned to dominate the fitness entertainment sector across the continent.
₦500M
Series A Target
220M+
Addressable Market
5x
Projected ROI (5 years)
Q2 2025
Season 1 Launch
Investment Thesis
First-Mover Advantage
First ninja competition in Africa with exclusive positioning in an untapped market valued at over $2B in fitness entertainment.
Massive Youth Demographic
70% of Nigeria's 220M population is under 30 - the exact target audience for fitness entertainment content.
Proven Global Model
American Ninja Warrior generates $100M+ annually. We're adapting this winning formula for Africa's largest market.
Multiple Revenue Streams
Diversified income from broadcasting, sponsorships, merchandising, ticketing, digital platforms, and franchise expansion.
Market Opportunity
Market Size
- •Nigeria Entertainment Market: $7.2B (2024), growing 15% YoY
- •African Fitness Industry: $2.3B addressable market
- •Sports Broadcasting: $850M in Nigeria alone
- •Digital Streaming: 45% annual growth in Sub-Saharan Africa
Competitive Advantage
- ✓Zero direct competitors in African ninja entertainment
- ✓Established global brand format with proven success
- ✓Strong local partnerships and media relationships
- ✓Scalable franchise model for continental expansion
TAM/SAM/SOM Analysis
TAM: $2.3B
African fitness entertainment market
SAM: $850M
Nigerian sports broadcasting + fitness
SOM: $45M
Year 3 realistic capture (5% SAM)
Revenue Model & Projections
Broadcasting Rights
TV, streaming platforms, international licensing
Sponsorships
Title sponsors, category sponsors, product placement
Ticket Sales
Live event attendance across 6 zones + finals
Merchandising
Branded apparel, equipment, digital products
Digital Platform
App subscriptions, voting, online ads
Franchise Fees
African market expansion licensing
5-Year Financial Projections
Year 1
₦300M
Margin: 15%
₦45M
Year 2
₦550M
Margin: 22%
₦121M
Year 3
₦940M
Margin: 28%
₦263M
Year 4
₦1.4B
Margin: 32%
₦448M
Year 5
₦2.0B
Margin: 35%
₦700M
Note: Projections based on conservative estimates and validated by comparable market data
Use of Investment Funds
Series A Allocation (₦500M)
₦180M
36%
₦100M
20%
₦60M
12%
₦80M
16%
₦50M
10%
₦30M
6%
Key Milestones
Q1 2025: Course construction & pilot
In ProgressQ2 2025: Season 1 launch (6 regions)
FundedQ3 2025: National finals broadcast
FundedQ4 2025: Platform launch & analytics
FundedQ1 2026: Franchise expansion prep
FutureQ2 2026: Season 2 + 2 African markets
FutureInvestment Terms
Series A Details
Investor Benefits
- ✓Equity ownership with board representation for lead investors
- ✓Priority investment rights in future rounds
- ✓Anti-dilution protection (weighted average)
- ✓Quarterly financial reporting and KPI updates
- ✓Exit opportunities: Trade sale, IPO, or buyback (Year 5-7)
- ✓VIP access to all competitions and events
Leadership Team
Our team combines deep expertise in entertainment production, sports management, media broadcasting, and business development. We have established relationships with major broadcasters, sponsors, and fitness facilities across Nigeria.
Founder & CEO
15+ years entertainment industry
Head of Production
10+ years TV/sports broadcasting
Chief Marketing Officer
12+ years brand partnerships
Risk Factors & Mitigation
Market Acceptance
Mitigation: Extensive market research shows 78% interest in ninja content. Pilot episode validates audience demand.
Competition Entry
Mitigation: First-mover advantage + exclusive venue partnerships create high barriers to entry. 2-year lead time expected.
Sponsorship Revenue
Mitigation: Pre-committed sponsorship pipeline worth ₦200M+. Diversified revenue model reduces single-source dependency.
Operational Complexity
Mitigation: Experienced production team. Phased rollout minimizes execution risk. Proven global format reduces unknowns.
Join Us in Building Africa's Future
This is a unique opportunity to invest in a proven concept entering an untapped market. Partner with us to create Africa's premier sports entertainment franchise while generating substantial returns.
Investor Relations Contact
Fidelis Agba - Founder & CEO
phyd3lis@gmail.com | +234 808 595 2266